JMEC Reveals Business Plan Winners – Diverse teams show perception and creativity in annual competition

Tokyo – JMEC Team 4 won the first prize creating a business plan for ADVITOS

The Japan Market Expansion Competition (JMEC) announced the winners of its 28th programme in an awards ceremony held at Tokyo American Club on June 8. The ceremony recognised the work of 52 participants from 24 countries.

The Japan Market Expansion Competition (JMEC) announced the winners of its 28th programme in an awards ceremony held at Tokyo American Club on June 8. The ceremony recognised the work of 52 participants from 24 countries.

JMEC Team 4 won the first prize with their business plan for ADVITOS, a German company that has produced the world’s first single-device, multi-organ treatment method. Martina Petkov, Head of Marketing said: “We are extremely proud of our JMEC team Palette and the great dedication with which they have developed the business plan for ADVITOS’ market entry into Japan. Very well-deserved 1st prize! The team did an amazing job in understanding the market specifics for our innovative ADVOS therapy and included recommendations that will provide a solid foundation to build upon our market entry strategy in the future. Our expectations from the programme were more than exceeded, and the quality of the research and analysis delivered is excellent.”


Left to right: Robert Heldt (judge), Dave Smith (mentor), Hirono Totsuka, Shingo Ibuki, Nina Yin, Sayaka Watanabe, Rike Wootten (judge), Deborah Hayden (judge), Tom Whitson (JMEC Chair)
Not present: William Pieschel (team consultant)

Team 7 was awarded second prize with a plan for one of Coca-Cola Bottlers Japan, Inc.’s new products.

Team 5 took third prize, having created a business plan for CooperSurgical Japan, a company that makes products that are designed to improve the health of women and babies.

About JMEC

Founded in 1993 by the Australian and New Zealand Chamber of Commerce in Japan, JMEC is a non-profit business planning skills–development training programme supported by 18 foreign chambers of commerce in Japan. Over the past 28 years, JMEC has trained more than 1,400 young business professionals, many of whom have gone on to rise in their companies or start their own businesses.

Built around a business plan competition, JMEC provides classroom training followed by hands-on experience for up-and-coming managers living and working in Japan. To date, JMEC has provided 286 business plans to help companies enter or expand in the Japanese market.

The JMEC 29 programme starts in August 2022 with information sessions for potential participants, attended by JMEC staff and alumni.

See the website for information session details: www.jmec.gr.jp

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